Business Wire, May 11, 2009
Clinical study of boron leads tofastest-working glucosamine and
chondroitin-based supplement on the market
CINCINNATI — According to a recent clinical study1, newly-formulated
Elations drink supplement with increased boron delivers improved joint
comfort in as little as six days faster than any leading competitive
product. Elations new patent-pending formula still delivers the levels
of glucosamine and chondroitin that the National Institutes of Health
(NIH) found improved joint comfort among moderate to severe
osteoarthritis sufferers. New Elations also features 6mg of Boron and an
improved taste.
Since Elations was introduced in October of 2007, baby boomers and
others who have sought improved joint comfort have increasingly
abandoned the inconvenience and slower effectiveness of pills and
addressed their needs by drinking the once-daily beverage. The unique
drink format of Elations eliminates the need for consumers to take three
to six large pills a day, which many people find uncomfortable to
swallow and difficult to remember. Convenience, coupled with Elations
more easily absorbed liquid form, are some of the reasons why consumers
have chosen Elations over pills and made it the fastest growing
glucosamine and chondroitin supplement in the U.S.
Now, thanks to the 6mg of boron in Elations new formulation, those
seeking improved joint comfort have a greater reason to choose Elations.
By increasing the level of boron, which studies have shown helps to
address some of the causes of joint discomfort, we are providing
consumers a fast, safe, effective way to obtain improved comfort for
their joints,? said Robert Sarama, Elations Chief Scientist. These
benefits coupled with the benefits of glucosamine and chondroitin and an
easily-absorbed, refreshing, convenient drinkable form, osteoarthritis
sufferers are addressing the source of discomfort and creating building
blocks for healthier, more flexible joints.?
The new Elations formula will replace the current Elations product on
store shelves beginning in May 2009. The addition of boron will not
affect the price of the product that hundreds of thousands of Americans
have come to love. Beyond quicker results, consumers will also notice an
improved product taste in response to rigorous consumer testing.
Elations is available nationwide. Consumers can purchase the product in
the following locations:
- Grocery stores in the nutritional drinks aisle
- Drug stores in the supplement aisle
- Mass merchandisers
- ElationsStore.com
Elations will continue to be available in its two popular flavors:
Raspberry White Grape and Cranberry Apple. The bottles can be purchased
individually or in 6-packs
glucosamine chondroitin
